Master in Digital Marketing,
MSc Programme

Now enrolling for the September 2024 semester.
Learn in-demand marketing skills with real-world projects.

Programme Length

2 years

Format

On-campus

Study Mode

Part-time

Language

English

Your dream job just got a lot more real

In this Master’s programme, you’ll learn in-demand skills in digital marketing that will have you job-ready in less than six months. With a focus on hands-on learning and industry-relevant coursework, our program will equip you with the tools to effectively plan, execute, and measure the success of digital marketing campaigns. Whether you are a recent graduate or a seasoned professional, our programme has something to offer to everyone looking to advance their career in digital marketing.

WITHIN 2 YEARS YOU’LL:

Earn an accredited Master’s degree from Cardiff Metropolitan University
Become job-ready within 6-months
Learn in-demand skills such as SEO, PPC and social media marketing.
Build strong connections with industry professionals

Now enrolling for the september 2024 semester

Start 2024 strong. Apply before 11 September.

Course Content

Unlock cutting-edge management strategies and apply them to real-world scenarios through
our dynamic core modules.

Multi-channel Digital Marketing

Contemporary Trends in Digital Marketing

Digital Content Creation and Copywriting

Consumer Behaviour - Knowing your Digital Customer

Digital Analytics & Insights

What you will learn

Understand the customer behaviour of online users and how they differ from offline customers.
How organisations engage and interact with Digital Customers.
The latest theories, trends and techniques in the use of Search Engine Optimisation (SEO), Pay-per-Click (PPC) and Social Media Marketing.
The metrics and methodologies of digital analytics through Google Analytics

Final Module

The final project is completed by students after they have completed all taught modules. Whether an academic piece of research or an investigation into the launching of a marketing plan; it is designed to be an intellectually challenging piece of individual management research. It will equip successful students with the knowledge, capabilities and competencies required of today’s Digital Marketers, in a world in which the ability to research new information is increasingly important. Students are able to choose between:

Application requirements

Ready to embark on your Digital Marketing journey? Make sure to have these application materials on hand:

Original Bachelor’s or Master’s degree or equivalent – English translation required

**The same documents are required for students applying to study at Cardiff Metropolitan University in the UK.

Application Deadline : 11 September 2024

Master in Digital Marketing, MSc Programme