Bachelor in Business and Management,
BA Programme
With specialist pathways

Now enrolling for the September 2024 semester.
Learn in-demand managment skills with real-world projects.

Programme Length

3 years

Format

On-campus

Study Mode

Full-time

Language

English

Your dream job just got a lot more real

The goal of the BA (Hons) Business and Management program is to equip students with the necessary abilities and knowledge to excel as effective managers in today’s dynamic business environment. The department is committed to offering students an education that is both responsive to and influenced by the evolving nature of the field. We actively strive to combine theoretical concepts with practical applications

The degree offers the following specialist pathways of study

BA (Hons) Business & Management (Entrepreneurship)
BA (Hons) Business & Management (Finance)
BA (Hons) Business & Management (Human Resource Management)
BA (Hons) Business & Management (International Trade)
BA (Hons) Business & Management (Marketing)

Now enrolling for the September 2024 semester

Start 2024 strong. Apply before 11 September.

Course Content

Unlock cutting-edge management strategies and apply them to real-world scenarios through
our dynamic core modules.

Multi-channel Digital Marketing

Contemporary Trends in Digital Marketing

Digital Content Creation and Copywriting

Consumer Behaviour - Knowing your Digital Customer

Digital Analytics & Insights

What you will learn

Understand the customer behaviour of online users and how they differ from offline customers.
How organisations engage and interact with Digital Customers.
The latest theories, trends and techniques in the use of Search Engine Optimisation (SEO), Pay-per-Click (PPC) and Social Media Marketing.
The metrics and methodologies of digital analytics through Google Analytics

Final Module

The final project is completed by students after they have completed all taught modules. Whether an academic piece of research or an investigation into the launching of a marketing plan; it is designed to be an intellectually challenging piece of individual management research. It will equip successful students with the knowledge, capabilities and competencies required of today’s Digital Marketers, in a world in which the ability to research new information is increasingly important. Students are able to choose between:

Application requirements

Ready to embark on your Business & Management journey? Make sure to have these application materials on hand:

Moroccan Baccalaureate degree, high school diploma, UK A2 levels, international Baccalaureate or equivalent.
Online Placement test B2 level, IELTS score 6.0, or equivalent or a successful completion of a recognised foundation year.
Copy of ID/ passport for international

**The same documents are required for students applying to study at Cardiff Metropolitan University in the UK.

Application Deadline : 11 March 2024

Bachelor in Business and Management, BA Programme With specialist pathways