Marketing is an essential integrated business aspect that supports communication on business activities to the public. As a marketer, you will be expected to manage companies communication, media coverage (News channels as well as social media), branding and marketing projects. The purpose of this degree is to provide an integrated concept of marketing and communication.

Students master all aspects of implementing a strategic marketing plan. Our teaching develops our students’ skills in communication, public relations and negotiations and encourages their capacity for analysis. Students joining the Bachelor in Business Management Pathway Marketing Management will develop their ability to define a new strategic vision and be able to cope with the new tools of Marketing and Digital Marketing.

This course provides students with an excellent balance between theory and practice in a world of ever-changing marketing innovation. This program opens the door to exciting careers in the field of communication, marketing, media and advertising with local and international companies.

Potential Careers

A marketing career is innovative and diversified. A Marketing graduate will be overwhelmed by the different marketing positions that include: Marketing Manager, Marketing Manager Assistant, Marketing Executive, Digital Marketing Specialist, Marketing Specialist, Social Media Manager, Digital Marketer, Advertising Expert, Search Engine Optimization Expert, Google Advertising Expert, Content Marketing Specialist, Innovation Specialist and more.

Marketing career exceeds typical positions and also covers roles in traditional advertising, brand management, E-commerce, e-mail marketing, international marketing, e-marketing, mobile marketing, print advertising, and social media marketing.

Due to the holistic approach of Marketing, marketers operate in many different sectors with multinational companies as well as Moroccan companies and marketing agencies within their Marketing and Sales Departments. graduates could also exercise their skills in the Marketing departments of companies in pharmaceutical and healthcare, energy and utilities, culture, music and performing arts.

Marketing Management Modules


Module 1.1 business in a Global Context
Module 1.2 Introduction to Marketing
Module 1.3 foundations of Law
Module 1.4 Finance for Managers
Module 1.5 Managing People and Organisations
Module 1.6 Introduction to Information Systems
Module 1.7 Personal Development Planning


Module 2.1 Contemporary Issues in Political
Module 2.2 Economy
Module 2.3 Business Operations and
Module 2.4 Improvement
Module 2.5 Business in Action
Module 2.6 Work Experience with PDP
Module 2.7 Research Methods for Business
Module 2.8 Consumer, Culture, Commerce
Module 2.9 Integrated Marketing Communication


Module 3.1 Strategic Management
Module 3.2 Leadership and Change Management
Module 3.3 Launching an Enterprise / Dissertation
Module 3.4 Strategic Brand Management and Effective Advertising
Module 3.5 International and Global Marketing