Master in Digital Marketing,
MSc Programme
General information
Awards
Master-Uk
Study mode
Part Time
( Evenings & Weekends)
Duration
2 years
Start date
September 2023
Explore this course
Programme Overview
In this Master’s programme, you’ll learn in-demand skills in digital marketing that will have you job-ready in less than six months. With a focus on hands-on learning and industry-relevant coursework, our program will equip you with the tools to effectively plan, execute, and measure the success of digital marketing campaigns. Whether you are a recent graduate or a seasoned professional, our programme has something to offer to everyone looking to advance their career in digital marketing.
Programme Contents
The primary modules are specifically crafted to introduce participants to the latest concepts and ideas in essential marketing fields. They offer continuous opportunities to apply theoretical knowledge to the digital marketing world.
- Multi-channel Digital Marketing
- Contemporary Trends in Digital Marketing
- Digital Content Creation and Copywriting
Consumer Behaviour – Knowing your Digital Customer - Digital Analytics & Insights
- Capstone Project/ Dissertation
- Marketing Plan in a Digital Context
What you will learn :
- Understand the customer behaviour of online users and how they differ from offline customers.
- How organisations engage and interact with Digital Customers.
- The latest theories, trends and techniques in the use of Search Engine Optimisation (SEO), Pay-per-Click (PPC) and Social Media Marketing.
- The metrics and methodologies of digital analytics through Google Analytics
Teaching & Learning
Now enrolling for the September 2023 semester
Apply before 20 September.
Assessment
Assessment methods include:
- Phase tests
- Essays
- Group work
- Presentations
- Vlogs/Blogs
- Reports
- Projects
- Coursework
- Exams
- Individual Assignments
Entry Requirements
- A bachelor’s degree, BAC+3, Licence from a recognised University with a GPA 2.7/4.0 or GPA 3.5/5.0 or any other equivalent of a UK 2:2 classification
- Online Placement test B2 level, IELTS score 6.0, or equivalent or a successful completion of a recognised foundation year.
About Cardiff Metropolitan University
The university offers degree courses in a variety of disciplines. Study is available at undergraduate and postgraduate levels, full-time and part-time, and research opportunities are offered. In the 2021/22 academic year, the university has 11,500 students from over 140 countries studying on two campuses in Cardiff, and more than 10,000 at 17 partner institutions in 15 countries around the world.
In November 2021, Cardiff Met was awarded the title of UK and Ireland University of the Year 2021 by the Times Higher Education.

How To Apply
Our Graduates Work At
Now enrolling for the September 2023 semester
Apply before 20 September.