Master in Digital Marketing,
MSc Programme

General information



Study mode

Part Time
( Evenings & Weekends)


2 years

Start date

September 2024

Explore this course

Programme Overview

In this Master’s programme, you’ll learn in-demand skills in digital marketing that will have you job-ready in less than six months. With a focus on hands-on learning and industry-relevant coursework, our program will equip you with the tools to effectively plan, execute, and measure the success of digital marketing campaigns. Whether you are a recent graduate or a seasoned professional, our programme has something to offer to everyone looking to advance their career in digital marketing.

Programme Contents

The primary modules are specifically crafted to introduce participants to the latest concepts and ideas in essential marketing fields. They offer continuous opportunities to apply theoretical knowledge to the digital marketing world.

  • Multi-channel Digital Marketing
  • Contemporary Trends in Digital Marketing
  • Digital Content Creation and Copywriting
    Consumer Behaviour – Knowing your Digital Customer
  • Digital Analytics & Insights
  • Capstone Project/ Dissertation
  • Marketing Plan in a Digital Context

What you will learn : 

  • Understand the customer behaviour of online users and how they differ from offline customers.
  • How organisations engage and interact with Digital Customers.
  • The latest theories, trends and techniques in the use of Search Engine Optimisation (SEO), Pay-per-Click (PPC) and Social Media Marketing.
  • The metrics and methodologies of digital analytics through Google Analytics

Teaching & Learning

Learning will be facilitated through a variety of methods, which may include lectures, seminars, lab, workshops, online activities and group work. Students are expected to engage in both class and online activities and discussions. This programme also requires students to participate in additional guided reading and self-directed study to reinforce the learning gained from timetabled sessions. Formative assessment will be used to prepare students for summative assessment and give students an early indication of their progress towards the course intended learning outcomes.

Now enrolling for the September 2024 semester

Apply before 20 September.


This course will be assessed using a variety of methods which will vary depending upon the module.:
Assessment methods include:
  • Phase tests
  • Essays
  • Group work
  • Presentations
  • Vlogs/Blogs
  • Reports
  • Projects
  • Coursework
  • Exams
  • Individual Assignments

Entry Requirements

  • A bachelor’s degree, BAC+3, Licence from a recognised University with a GPA 2.7/4.0 or GPA 3.5/5.0 or any other equivalent of a UK 2:2 classification
  • Online Placement test B2 level, IELTS score 6.0, or equivalent or a successful completion of a recognised foundation year.

About Cardiff Metropolitan University

Cardiff Metropolitan University is a British Public University located in the city of Cardiff.
The university offers degree courses in a variety of disciplines. Study is available at undergraduate and postgraduate levels, full-time and part-time, and research opportunities are offered. In the 2021/22 academic year, the university has 11,500 students from over 140 countries studying on two campuses in Cardiff, and more than 10,000 at 17 partner institutions in 15 countries around the world.
In November 2021, Cardiff Met was awarded the title of UK and Ireland University of the Year 2021 by the Times Higher Education.

How To Apply

Fill the online pre-registration application form. Our admission office will be in contact with you shortly to explain the process step by step and support you throughout your application. Once complete, your application will be transferred to Cardiff Metropolitan University admission department to be reviewed. An acceptance letter will be issued for successful candidates.

Our Graduates Work At

Now enrolling for the September 2024 semester

Apply before 20 September.